When assembling bundles, offer a variety of packages that range in price, so your clients can feel good about the purchase while staying in their financial comfort zone. A Mother’s Day bundle could include essential oils, a body scrub, body lotion, a self-care tool and an eye pillow. For instance, in February you could bundle a self-care tool, an essential oil, a mug and chocolate for Valentine’s Day. Bundling products with a gift certificate provides instant gratification (the products) and something for later (the session).Ĭonsider pairing items you sell in your practice with other festive things. Clients are always looking for unique gifts year-round. Product Bundles for Holiday Promotionsīundling a product with other products or certificates is an effective holiday sales technique. Plus, by including a product that needs replenishing, and if the client really likes it, you have set it up for ongoing sales. The client saves $15 and you earn enough to cover your product cost. You set the price for this special treatment at $130. The retail price of the topical is $25 and the retail price of the heat pack is $20, for a total of $45 your cost for the products is $25. Let’s say that your standard 90-minute session rate is $100. Now let’s look at pricing signature treatments. After the treatment, the client goes home with the remainder of the topical analgesic and the hot pack. It is also an excellent strategy if you employ therapists, as the therapists can focus on the treatment and don’t have to be concerned about sales.Ī simple example of a signature treatment with baked-in products is the “Weekend Warrior Pain Relief Treatment,” which includes a 90-minute massage with a topical analgesic and a hot pack. This approach takes the stress out of selling. Baking is done by creating a signature treatment that includes using a product(s) in the session and give the remainder of the product to the client to take home. Or keep it simple by enhancing your standard treatments with the season’s scents, like cinnamon or cranberry-and sell items with those fragrances.Īn option for Signature Treatments is to bake products into sessions. Fun titles could be The Pumpkin Pie Experience, The Ginger Snap, The Candy Cane Treatment, The Hot Chocolate Wrap, Peppermint Flurry, or Winter Wonderland. Include a product they can take with them, like a relaxing essential oil or a soothing aromatherapy candle. When the session is over, show the clients the products you used and ask if they would like to purchase any to take home.Ī lot of stress often accompanies winter holidays, so you could develop a couple of different options of varying lengths (and products), including an express service that helps them unwind quickly and get back to their busy schedule. Create packages that include a special routine and items like customized scrubs, aromatherapy blends, topical analgesics or hot/cold packs. Give your signature treatments fun titles that spark your clients’ curiosity. Offering signature treatments is one of the easiest ways to indirectly increase your product sales and encourage bookings, as they generate client excitement and anticipation for the next special. Signature treatments are a fun way to introduce clients to new services and products and can be created with holidays in mind. Signature Treatments for Holiday Promotions You can also design a Cyber Monday campaign if you sell products or gift certificates online. While not technically a holiday, you can plan a special promotion for Small Business Saturday and take advantage of all the publicity that gets generated for this national event. Also consider special awareness days, weeks and months that might be important to your target market’s demographics and health concerns, such as Teacher Appreciation Day or Skin Cancer Awareness Month. Then there are industry-specific holidays, such as Massage Makes Me Happy & Healthy Day, an annual celebration of massage therapy that takes place every March 20.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |