![]() ![]() This custom, flexible rewards system allows users to easily navigate and scroll through items, increase their in-app currency and redeem their rewards. Blue Label Labs has also made the app much more friendly when users need to back up or change something.Īs a tie-in with their motif, Kung Fu Teas rewards are now reflected in belts to indicate a customer's reward ranking. The ordering process has been simplified with fewer steps and screens, reducing ordering time and confusion for customers. #1 The ordering process has been simplified When opening the new Kung Fu Tea app, several front-end elements changed. ![]() Increase performance - To better understand marketing campaign performance and collect user data from outside the app, Blue Label Labs utilized AppsFlyer to measure performance while preserving customer privacy.īackend - Blue Label Labs relied on the LevelUp API to power a loyalty program but with far more customization and interoperability with third-party providers than their standard, one-size-fits-all mobile app solutions. ![]() Tracking user behavior - Blue Label Labs integrated Segment and Mixpanel to identify cohorts as well as track and analyze user behavior. Interviews with current users - They also petitioned feedback from Kung Fu Tea's existing user base to uncover things they liked about the existing app and things they'd like to see. The steps that led to the overhauled app:Ĭompetition Analysis - Blue Label Labs conducted a deep-dive study of their competition to identify and understand what was working well for them and what wasn't. However, as demands grew from loyal customers and competition mounted, it simply didn't stack up and the company decided to look for a partner, Blue Label Labs, to develop their new mobile app. Like many businesses, Kung Fu Tea opted for an off-the-shelf solution that allowed them to quickly and easily get a product to the market. Kung Fu Tea was a fast-growing bubble tea chain with an avid fanbase keen to experience the brand to the fullest, and the mobile app was no exception. NEW YORK, NY / ACCESSWIRE / Aug/ Blue Label Labs, an award-winning remote-first digital agency has helped the global restaurant chain Kung Fu Tea design and develop the closest thing a QSR can get to a superpower in the real world-an innovative new mobile app for iOS and Android. The overhauled app simplifies the ordering process and the rewards system, delivering a superior user experience. ![]()
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